A business survives based on how good its advertising efforts are, and knowing the basics of advertising a business can help raise your revenue. Understanding and executing some popular but effective advertising ideas can help your business get recognized and draw in more customers.
Direct Advertising
A business owner tries to make every moment of his day count, and this includes the slow moments as well. When things are slow, that is the best time to get out and spread the word about your business. Print up fact sheets and get them to people that would have an interest in your business. If you run a delivery business,drop off fact sheets to local businesses that include your pricing and the services you offer. Getting fact sheets printed up is inexpensive, but they could turn your downtime into prime advertising time.
Always be ready to give away a free sample of your product if it is practical to do so. Obviously a car salesman can't give away free samples, but the owner of a deli could give away small samples of the sandwiches it makes to local residents or business owners. If your product is good, investing in free samples could result in big business.
As a form of direct advertisement, consider the value of your location. It may cost a bit more in rent to have your business seen in the modern new plaza conveniently located near your target audience, but that extra rent may be significantly less than the business you would lose if you were not located there. The extra rent may also be significantly less than the advertising costs you would need to incur to get your target audience to come to you in a different location.
Coordinated Effort
These days there is much talk about the power of the Internet and how important it is to advertising a business. While it is true that the Web is a very powerful advertising tool, a good advertising plan uses the Internet along with other mediums to get the message across to customers. While you can get your message out to millions of people inexpensively online, people will be more apt to remember your business if they see newspaper advertising and hear radio advertising to go along with your Internet efforts. A coordinated advertising effort between the Internet and other advertising mediums adds effectiveness to your campaign.
Customer-to-Customer Advertising
Always ask current customers for testimonials that you can use in your advertising. There is a great deal of credibility in seeing a customer's words in your advertising, as opposed to your own words. Try to integrate as much customer praise in your advertising as possible.
Make customers feel confident when they are buying from you by giving them quotes in writing, the warranty on your product in writing, and a money-back guarantee in writing as well. The more credible paper you can allow customers to see, the more comfortable they will feel buying from you and telling others about your company.
Tags: your business, fact sheets, give away, your advertising, your product, about your, advertising business